Report: Shoppers increase online grocery orders, but want more value | Chain Store Age

Tom Smith Uncategorized

More shoppers are buying groceries online, but a majority are ready to switch grocers in favor of a better online experience.   This is according to the “2017 Grocery eCommerce Forecast,” a report from Unata, which surveyed over 500 U.S. shoppers about online grocery shopping habits, intent and barriers. Details revealed that 31% of U.S. shoppers are likely to order groceries online in 2017, up from 19% of shoppers that bought groceries online in 2016.   

Source: Report: Shoppers increase online grocery orders, but want more value | Chain Store Age